Online advertising spending is prognosed to be 9,3% of the total advertising market in 2008. That’s a nice growth from 2007, where the number was 7,4%. This data is for the US market and we’re talking about $27,5 billion in 2008.
Source: eMarketer
On the downside, we were informed today by a German publisher that it is estimated that newspapers lost an annual 890$B in the past 3 years to online advertising…
Tags: advertising and media, e-marketing, forecast 2008, online advertising, online media spending
January 15, 2008 at 5:44 pm
Clara, the future is online, I really think that in around 10 years you can bet that only TV (what kind of tv, btw?) will be higher in spending than interactive media (online + mobile)
January 18, 2008 at 3:33 pm
[...] takes it all in online ad spend January 18, 2008 A couple of days ago I posted a recent forecast of online advertising. Here come a couple of interesting details to that information. How social networks and videos fare [...]
January 24, 2008 at 3:59 pm
[...] I mentioned in a previous post on online ad spend a few days ago, the loss of newspapers to Internet is the most significant and [...]