A great guy by the name of Peter Würtenberger, who happens to be the CEO of Axel Springer’s Die Welt as well as Berliner Morgenpost (and who before managed Yahoo! Germany), presented some very interesting numbers the other day in Istanbul at the Dogan Yayin Holding Forum 2008.
As I mentioned in a previous post on online ad spend a few days ago, the loss of newspapers to Internet is the most significant and painstaking one around. I mean, really, in the period 2004 – 2007 loss is at an annual 890$ million in the US from printed newspapers to advertising dollars spent online.
My question is, is this loss to other-than-newspaper online resources or does it also include gain (that’s what I call negative gain ;-) in online newspaper bottom-lines…?
In any case, here’s a very interesting (public) presentation on how they at Mr. Würtenberger’s company go about dealing with this issue.
Source: eMarketer/Citigroup Investment Research
Tags: ADD, Axel Springer, Berliner Morgenpost, Die Welt, Dogan Yayin Holding, Internet advertising, Istanbul, loss, newspaper advertising, Peter Würtenberger, Turkish Daily News, Yahoo Germany
