The Innovation Radar, first described in 2006 by professor Mohanbir Sawhney and 2 peers, tries to identify innovation beyond product development and R&D, where it is normally silo-ed in traditional analysis. For that they have built a radar which covers 4 major dimensions or business anchors:
What: Offerings a company creates
Who: Customers it serves
How: Processes it employs
Where: Points of presence it uses to take its offerings to market
It’s a nice tool for companies concerned about their capacity and depth of innovative exercise, as it broadens the spectrum beyond product delivery and into value creation.
Spread across these, a company can innovate way beyond product or technology and can also track the status of it’s innovative capacity well beyond them. Infact, from these 4 key anchors the radar provides a vision enabling companies to innovate in these 12 areas:
Offerings, platform, solutions, customers, customer experience, value capture, processes, organization, supply chain, presence, networking, brand
More on using the innovation radar to drive organic growth. Image courtesy of Enterprise Leadership
Tags: brand, customer solutions, delivery, innovate, innovation radar, Mohanbir Sawhney, networking, offer, platforms, value creation
