It seems unavoidable that result based marketing is taking a lead on Internet advertising formats. The last available Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB/PwC 2006 Full Year Results) indicates the highest growth rates in lead generation advertising formats. Second highest growth segment is classifieds… :)
Can’t wait for the next edition, should be coming out in the coming days. Look out for it and see what changes are taking places in the morphology of Internet advertising spending.
For the condensation of the data in the report, see this table.
Tags: digital media trends, IAB, Internet advertising, Internet Advertising Bureau, lead generation, online classifieds, PwC
March 20, 2008 at 3:22 pm
Companies in this space, like Massachusetts based Prospectiv, are driving consistent measurable results for clients and are seen many times as a more recession-proof formula that allows brands not to cut their marketing spend. Every dollar gets a result and has clear ROI attached.
You just need to find a trustworth company who never shares user data, has quality publishers and can work closely with you to set your campaign up for success.