It seems there are still too many hurdles to mobile advertising picking up big time. I mean, the forecast of emarketer to 2012 (19M$) is still very quiet compared to the overall advertising market size. I think it’s fair to say that one of the hurdles to this advertising format will not be overcome until mobile users stop getting charged a premium for all kinds of services related to the use of this most precious hand-held device.
The table below is a clear indication of this phenomenon, which is just one (but a biggie) of the significant hurdles to be overcome.
In the meantime, have a look at the different types of mobile advertising: mobile seo, mobile search, mobile social media, mobile display, personalised start pages
Tags: advertising growth, geo-targeting, hand-helds, mobile adversiting, mobile devices, mobile marketing
