The young get their news… but where?
April 10, 2008
We already know it. Internet takes young adults away from newspaper titles and newspaper titles do not recover them in their online resources. “Among young adults, 27% said they read national newspapers less since they started using the Internet compared to a 14% drop by the general population“
Oopps… where did they go?
Probability indicates that the large media groups will still own the information space, but it’s the brands, the means of access to information and the sources of credibility (traditionally the national dailies) that change.
Some days ago I read that Google and New York Times have built a layer on Google Earth (get a last upgrade; enable ‘geographic web’), so you can see what’s being written about in the New York Times via the earth map. This access still relies on the brand equity and credibility of the Times as a medium, but it provides yet another step towards non-conventional access channels to credible information.
My questions are: Are a the same few monster media corporations still going to dominate the information space? Will they engulf all the new and upcoming diverse forms of creating and distributing media and consolidate it? What does credible mean to the current young adults? How do you create credibility in the new media space (not just UG ratings)?
In the image Orson Welles as Citizen Kane (William Randolph Hearst) via snd
Tags: Citizen Kane, Google Earth, media consumption, new york times, newspapers, William Randolph Hearst, young adults
April 14, 2008 at 12:51 pm
[...] Past weeks I have had very interesting conversations about evolution of media. They are partly triggered by some very fascinating posts published [...]