eMarketer predicts that spending on online rich media and video ads will account for nearly one-fifth of all online ad spending by 2012, up from 9.7% of all online ad spending in 2007.
Check out the IABs draft video ad format guidelines and best practices, released April 2008. More coming out on May 5th.
Tags: digital video ad format guidelines, IAB, IAB Digital Video Committee, in-stream ad products, linear video, non-linear video, non-overlay, online video, overlay, video advertising
