Data centers consume a lot of energy, much more than we’d care to think when we make a query in google. Yes, it seems each individual query to google consumes more than one hour of a lighted lighbulb’s energy consumption (let’s assume a 140W one). It seems information technology will rival air traffic by 2020 in polution capacity terms. Yikes. It could be the case that google is slowly releasing information to independent sources and the mainstream media on the issue in order to:
- Convince people that search and data control has a cost
- That you should assume your part of responsibility in this cost
- That you should/would/will eventually pay google to actually search or some variation therein
Tags: air traffic, cpm, data centers, data gathering, ecology, energy, Google, pay-per-view, polution, ppc, ppr, search
