I follow an interesting blog on marketing and strategy and came across some fine insight about XXIC business transformation needs. Basically the author states that in these times, we need to think way bigger than we used to. The era of large corporations making incremental changes is giving way to the era of small ones making huge predicaments. Of course one would argue that business transformation comes from aligning stakeholders with a shared sense of purpose into new ways of doing business, setting processes or entering a market.
But, in fact, it’s just people (as in individuals, the human subject matter of the mix) who can actually make or break this. And, according to this author, in order to make them tick, you need to maximize purpose, maintain a bifocal focus, and make change safe.
- Maximise purpose: do you see the value and virtue of “co-creating purposes”? If not, get with it!
- Maintain a bifocal view: watch the horizon and keep your eye on the small footsteps – at all times, see both
- Make change safe: nothing matters more to your organisations’ survival, yet nothing scares people more than change. So be aware of what freaks your people out and make sure you address it, making a safer environment for them to take risks and embrace change. “Understand the organisations’ specific fears”; reward change agents.
If you like what you read here, go for the full original post from Idris Mootee to get more insights into this approach to organisational transformation.
