The Facebook Samovar

June 1, 2009

Last week Yuri Milner picked up 1.96 pct of Facebook for US$200 M, putting the company’s value at about US$10 B. After doing this, he made the following statement to the media:

We are seeing a fundamental trend on this in Russia – all our businesses are profitable and we believe that the consumption of advertising online will change. Google started this revolution and social networks will continue it. Social networks will allow advertising to be much more targeted.

Milner is CEO of DST (Digital Sky Technologies) with interests in Russia’s e-mail portal Mail.ru, social networks Odnoklassniki.ru and Vkontakte.ru and dating site Mamba, along with others. Russia’s internet audience is Europe’s 4th after Germany, Britain and France, says comscore.

Anyone for comments?

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