Last night I was looking for information on how to descale a kettle. I found a cool site with all things handy for life. Actually, the site’s slogan is “Get Good at Life”. The place is called Videojug and they basically show you videos on how to do stuff to fix some everyday problems and many other things (like How to Make an Origami Pig or an interview with a specialist on What is Bronchitis).
What I liked was how they are selling video ads. In the screen-shot I have a video about something as bizarre as origami pig making and it has an overlay on the bottom part of the screen. I also find the content is extremely suitable for this format (videos are well executed, pruned and edited, useful and purposeful (for the most part, forgive my examples). So, quality is reliable and acceptable which, for such a utility service, is critical.
As it’s a “solving-daily-issues-by-video-snaps-for-the-masses” kind of place, its content perfectly lends itself for click based non-intrusive video advertising formats.
Tags: descaling, origami, overlay, pigs, video advertising, Videojug
