In yesterday’s Russian daily RBC, the president of Mindshare Group Russia, Vladimir Rass, conveyed that he expects the ad market will decrease 25-27%, to RUB 195-200bn (EUR 4.41-4.52bn) in Russia in 2009 vs 2008.
- The TV ad segment will fall 20-22%, to RUB 107-110bn
- Outdoor ads by 30-40%, to RUB 27.3-32bn
- Ads on radio by 35%, to RUB 9.1bn
- Ads in printed periodicals by 40%, to RUB 34.56bn
In his opinion, the amount of ads in the Internet will remain at the level of 2008 by the end of 2009, or will grow about 5%. Thus, demand for ads in Runet will total RUB 7.5-7.88bn. Managing Director of Aegis Media for Russia, Andrey Brayovich, supposes that the segments of TV and Internet will overcome the crisis faster. The Russian online advertising market grew by 5% in H1 2009. Original article in Russian here.
Tags: advertising, Andrey Brayovich, online advertising in Russia, outdoor advertising, printed advertising, radio advertising, Russia, TV, Vladimir Rass
